Exam Question 1

‘Digital technology turns media consumers into media producers’.  In your own experience, how has your creativity developed using digital technology to complete your coursework productions?

In my experience of producing my media products, my creativity skills have developed using the digital technologies available to me.

When creating my music video I had very little experience using a video camera besides filming things on holidays or with friends, I had never used one in a project for filming particular shots or angles and so I knew it would be challenging.  When it came to filming I was able to look at the angles wanted from the storyboard we had created and was able to apply this to the cameras positioning and have the shot and angle I wanted.  I was able to do this for all of the filming needed and when I had begun I felt as if I was getting better and better at being able to hold the camera correctly to get the right angles and shots we needed.  During the filming of the video there were some shots that I had down on the storyboard which I felt did not feel right on the camera after watching them back and so I would improvise by changing the angle slightly or the zoom on the shot so that it looked better and more significant. 

When it came to the editing of the music video the software we used was called Sony Vegas and it enabled us to do pretty much anything we wanted to the video.  We both had minimal experience of using video editing software, and so using one we had both neither used before made it even more challenging to complete the video.  However we managed to figure out the basics from messing around with it and this set us on our way with editing the video.  I was able to split the clips up and fit them together with the music by working out all of the timings etc. and as we had many shots which could fit in different places I chose the ones which looked best in each place and kept them there which I felt was being creative as I was mixing them all around to look as best as they could.  At the end of putting all of the clips together we tweaked around with the contrast and colour to give it a lonely and slightly dark feel to emphasise the feeling of being alone and trapped in the city, and doing this to the video we felt made it look a whole lot better and less of a home movie feel.